A New Era Emerging in Foodservice: Outside-In

Available:On Demand
Length: 60 minutes
Cost: Free

Sponsored by

Leading foodservice consulting firm The Hale Group knows which strategies work and has identified shifting market dynamics the foodservice industry should know about.

The Hale Group has concluded that a new era, ‘Outside-In’, is emerging and will change the way organizations should approach, structure and serve their foodservice customers in the future.

Be a relevant player in the foodservice industry! Attend this free Webinar to learn:

• The future operating environment and its requirements for success
• How to build a winning customer development strategy
• How to build a balanced customer portfolio
• Best practices of customer development programs

Presenters:

William C. Hale, the president and founder of The Hale Group, Ltd., has an extensive history of providing strategic counsel to the various participants in the food system. He has consulted with clients ranging from first stage processors and food manufacturers to chain restaurant operators and retail grocers. Recognized as an expert in the food industry, Hale is well known for his ability to identify emerging trends and new opportunities within the food system. He has conducted benchmark studies concerning strategic business and market planning, economic and competitive assessments, identification of market opportunities, and development of go-to-market strategies and programs. He received his bachelor’s degree in food science and technology from the University of Massachusetts, Amherst and his master’s degree in business administration from Boston College.

William P. Mason, managing director for The Hale Group, has over twenty years experience working in the food industry and has held executive positions in the areas of finance, sales and marketing, and general management. The combination of Mason’s career in public and private companies, as well as consulting to the industry leaders brings a distinguishing viewpoint to our clients. His area of expertise is the creation of realistic and applicable strategies that provide clients with a lasting competitive advantage. He is fluent in several languages and has led many of The Hale Group’s multi-national projects. He received his bachelor’s degree from Santa Clara University and his master’s degree in business administration from Harvard University.