Superfruits Stay Strong

According to an analysis of today’s consumer packaged-goods market, the superfruit phenomenon is still going strong. In early 2008, Datamonitor, New York, noted that superfruits were ready to go mainstream during the year as more manufacturers incorporated superfruits into consumer products. Datamonitor’s Productscan database noted a 67.5% increase in product launches that include superfruits during 2007 compared to 2006.

For more on superfruits, see Superfruit Science