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03/26/2008
- Iced Tea Gets Hotter
Ready-to-drink (RTD) tea is one of the fastest-growing beverages in the United States. In fact, major carbonated-soft-drink manufacturers have realigned their business plans, dedicating more resources to R&D and marketing of RTD tea drinks in order to grow their product portfolios.Numerous entrepreneurial companies, recognizing RTD tea is one of the most-underdeveloped beverage categories, are aggressively carving out a niche through ...
02/29/2008
- Lean, Mean, Beverage Machines
Today’s fast-paced consumers are seeking convenient ways to satisfy their hunger without adversely affecting the weight-loss regimens they are attempting to follow. It is the calorie-counting consumer who cries out for creativity in the realm of weight-loss beverages.Fill ’er up!When our stomachs are full, our bodies release a hormone called cholecystokinin (CCK), which in turn signals our brain to stop ...
12/03/2007
- Playing the Claim Game
Fortifying foods to meet approved health claims can twist developers’ minds as easily as a complicated song twists the tongue. But with the right technologies and techniques, you’ll have health-conscious consumers singing your products’ praises.Pass on the saltAccording to the American Heart Association, Dallas, our bodies require about 500 mg of sodium per day. FDA’s Daily Reference Value (DRV) for ...
10/01/2007
- Fiber Goes With the Flow
Photo: Tate & LyleFeeling thirsty? In need of quick hydration? Think you could use a long, cool swig from a tall bottle of something refreshing? Then how about a frosty glass of ... fiber?“When you historically thought of fiber in beverages,” recalls Scott Turowski, technical sales, Sensus America, Monmouth Junction, NJ, “you thought of something that you’d have to drink ...
08/01/2007
- Enhanced Water on the Brain
Making enhanced water delicious and nutritious often requires the use of masking agents to disguise the off flavors from added vitamins or nutraceuticals. Photo: Fortitech, Inc.Consumers are thirsty for new beverages, especially “waters.” Americans spent $10.9 billion in 2006 to hydrate. According to Gary Hemphill, managing director, Beverage Marketing Corp., New York, bottled water is the fastest growing of the major ...
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